New Visits v. Returning Visits
This graph shows the ratio between new visitors and returning visitors on your website. The number of visitors per month is also displayed.

# of Visits:

Bounce Rate
Bounce Rate measures the percentage of visitors who only looked at the one page, and then left your website immediately. This should ideally be below 50%. The lower the rate, the better your website and pages are performing.

Landing Page
The Landing Page report will show you how visitors are entering your site. Bounces reflect how many of the visitors viewed a page and left the site immediately. This should ideally be at a low number, preferrably zero.
The report shows the Top 10 pages visitors land on.

Exit Page
The Exit Page report will show you what pages visitors are leaving the site from. You do not want visitors leaving from your homepage or checkout page. The report shows the Top 10 pages visitors exit from.